Connect with us

Food Blogger USA

15 Fastest Growing Food Brands

In this article, we are going to shed light on the 15 fastest growing food brands. Click to skip ahead and see the 5 fastest growing food brands. Before we delve into this topic, it is tremendously important to understand the economic dynamics of 2020. 2020 has been the most challenging year for many of us […]

Published

on

In this article, we are going to shed light on the 15 fastest growing food brands. Click to skip ahead and see the 5 fastest growing food brands.

Before we delve into this topic, it is tremendously important to understand the economic dynamics of 2020. 2020 has been the most challenging year for many of us as due to COVID-19 our lives changed completely. We had to face challenges that were precedential and adjust to the new normal. The pandemic posed a new set of challenges that required us to take quick and effective initiatives.

While the world entered into this uncharted territory, the global economy took one of the biggest hits and is still recovering and rebuilding. According to the IMF, since the Great Depression of the 1930s, this has been the steepest slowdown. While globally we have commenced building a resilient economy in the post-COVID-19 context, on an individual level many of us are yet to rebound from this setback.

Many companies and business have been able to adapt to this new normal in order to shift from surviving to the thriving phase, but on an individual level, many of us are still left vulnerable. The increasing number of unemployment has shaken and affected many individuals and exacerbated economic inequalities in societies. Moreover, while there has been a decrease in the prices of discretionary goods such as clothes and recreation, the costs of basic goods such as housing and healthcare, etc. rose significantly. All of these factors have brought a notable change in consumer behavior and mindset.

Given the consumers’ price sensitivity, value became one of the main factors in the purchasing decisions. Moreover, research showcase that consumers have started to do proactive health-minded buying as many prefer goods that support overall maintenance of health and wellness. Moreover, in this year many brands rose to popularity for instance Zoom (NASDAQ:ZM), Netflix (NASDAQ:NFLX) and Doordash (NYSE:DASH), etc. gained a significant amount of customers.

Pixabay / Public Domain

Similarly, a glance at brand growth in 2020 juxtaposed to 2019 indicates that products related to cleanliness have accelerated their consumer appeal and increased their brand awareness. In 2019, among the list of the ‘Fastest-Growing Brands’ by the Morning Consult, many belonged to the food and beverage industry. For instance, brands like Sargento Food Inc, FIJI Water, Chewy.com, Jersey Mike’s Subs, KIND Snacks, Dole, and Impossible Foods were able to successfully have a lift in brand identification. Furthermore, the domination of the food industry can be determined by the fact that in this Morning Consult’s list, 11 out of 20 mentioned products were food brands and delivery services.

Juxtaposed to this, in 2020, due to all the twists and turns because of the pandemic, cleanliness brands like Scotch Brite, Clorox and Ajax rose to popularity especially among the Boomers. Having said that, many food brands were still able to grow markedly in 2020, which we will of course discuss in further detail below as we move towards divulging the fastest growing food brands.

Beyond Meat (NASDAQ:BYND) became public in 2019 and by 2020 its line was available to a number of restaurants and it also partnered with Costco, an American multinational corporation. Moreover, in 2020, Beyond Meat also launched two new products, Beyond Meatballs, and Beyond Breakfast Sausage and by 2021 a new burger recipe is expected to be launched as well. It is also planning to partner with new food services.

2020 was also a good year for both the market leaders of the beverage industry, Pepsi and Coca Cola. Pepsi started 2020 with a new campaign tagline ‘That’s What I Like’ and sponsored the Super Bowl halftime show for the seventh consecutive time. The latter has been a great marketing strategy as it allowed Pepsi to target 100 million audience and sustain its top of mind score. In 2020 new flavors of Coca Cola Zero, such as in orange, were launched in several parts of the world.

Even beer brands such as White Claw Hard Seltzer, Natural Light Seltzer, and Bud Light Seltzer had a great year. Bud Light Seltzer became immensely popular within weeks of its launch. Bud Light Seltzer hit the shelves in mid-January and it became the third most popular spiked seltzer in the market. In this article, we have given preference to the fastest growing food brands in 2020, but we also have taken 2019 into the consideration as many food brands performed really well, with the information being taken from Morning Consult’s report on the fastest growing brands. So let’s take a food that we’ve all loved over the past year, starting with number 15:

15. Hellmann’s Mayonnaise

Shifting towards the fastest growing food brands in 2020, Hellmann’s Mayonnaise is one of the many food brands that were able to have a lift in its brand awareness. Hellmann’s was established in 1913 and is a popular food company that was acquired by Unilever in 2000. According to the Morning Consult’s survey, Hellmann’s Mayonnaise had a brand growth of 3.2 points in 2020.

Pixabay/Public Domain

Food Blogger USA

Rare case of Denmark variant identified in North Carolina

Here you can find up-to-the-minute information on the coronavirus in the Piedmont Triad, North Carolina and the surrounding region. © WBAL vaccine Click the video player above for the latest information from North Carolina Gov. Roy Cooper. Sign up for our Newsletters Live Updates: © Provided by WXII 12 Greensboro-Winston-Salem There are 4,674 new cases, […]

Published

on

Here you can find up-to-the-minute information on the coronavirus in the Piedmont Triad, North Carolina and the surrounding region.



a bottle of water: vaccine


© WBAL
vaccine

Click the video player above for the latest information from North Carolina Gov. Roy Cooper.

Sign up for our Newsletters

Live Updates:



text: There are 4,674 new cases, 2,378 people are in the hospital, 9,983 people have died, and the daily percent positive is at 7.4%.


© Provided by WXII 12 Greensboro-Winston-Salem
There are 4,674 new cases, 2,378 people are in the hospital, 9,983 people have died, and the daily percent positive is at 7.4%.

12:45 p.m. Monday: As COVID-19 deaths in North Carolina near 10,000, new cases and the number of those in hospitals across the state continue to decline.



table: Coronavirus variant cases in states MAKO Medical conducts tests


© MAKO Medical
Coronavirus variant cases in states MAKO Medical conducts tests

9 a.m. Monday: Thomasville Community Schools reopened to students Monday morning for alternating A/B groups.

Group A will attend classes Mondays and Thursdays. Group B will learn in-person Tuesday and Thursdays.

Fridays will be remote learning for all students.

12:45 p.m. Sunday: North Carolina reported 57 deaths and the lowest percent positive rate, 7.4%, that has been seen in more than a month Sunday.

3:10 p.m. Saturday: There’s a misconception when it comes to suicide that the winter months foster higher numbers of people in crisis. Charlotte-native and suicide prevention instructor Fonda Bryant argues that it’s an everyday health crisis.



text: COVID-19


© Provided by WXII 12 Greensboro-Winston-Salem
COVID-19

“Mental health isn’t one size fits all,” Bryant said. “People think it’s just on an individual, case-by-case basis. But people are dying every day. It’s a huge problem.”

Bryant had just started teaching QPR Suicide Prevention Training courses (QPR stands for Question, Persuade, Refer), with only a couple of in-person lessons under her belt, when the pandemic forced everyone to go virtual. She quickly transitioned to running training classes online and realized the internet gave her the opportunity to reach more people.

Click the link below to read more.

12 p.m. Saturday: NCDHHS added new demographic data for coronavirus vaccinations per county on the vaccination page of its dashboard.

Data is now available for the first dose as well as the first and second dose of the vaccine for race, ethnicity, gender and age group. This data does not include information administered through the federal long-term care facilities program.

“North Carolina continues to lead the country on data transparency with a focus on race and ethnicity data,” said NCDHHS Secretary Dr. Mandy Cohen. “More importantly, we use this critical data to drive our vaccine operations work to ensure equity across our state.”

North Carolina was one of the first states to release statewide race and ethnicity data for the vaccines.

11:30 a.m. Saturday: A coronavirus test facility identified a rare case of a Denmark “cluster five” variant in North Carolina Saturday.

Scientists are still determining more about this variation. “Preliminary findings suggested that there was a lower capability of antibodies to neutralize the Cluster 5 strain, which requires further investigation,” according to the World Health Organization.

The Centers for Disease Control and Prevention said the B.1.1.7 variant, also known as the U.K. variant, is the most widespread variant with 611 known cases in the country as of Feb. 4. MAKO Medical identified five total cases in North Carolina.

The CDC does not have the Denmark variant on its variant tracking chart at this time.

“As we continue our sequencing of indicated samples, we have found a continued rise in variant occurrences,” said Steve Hoover, vice president of laboratory operations at MAKO Medical. “Over the past week, indicated samples are now returning positive variant cases at a fifty-percent rate, up from a twenty-five percent rate last week. The information we are collecting is shared directly with state health officials to assist in understanding the presence of the variants in communities across the country.”

Resources:

READ THE FULL STORY:LIVE BLOG: Rare case of Denmark variant identified in North Carolina

CHECK OUT WXII:Get the latest Greensboro, High Point and Winston-Salem news of the day. Catch the top stories, sports and weather from the team at WXII12.

Continue Reading

Continue Reading

Food Blogger USA

How a four-ingredient recipe went from Finnish blog post to viral sensation on TikTok and beyond

Published

on

Have you heard of pancake cereal? Greek yoghurt bagels? Vodka pasta sauce?

If the answer is no, it’s probably because you’re not on TikTok.

The recipes for all of these have recently gone viral on the video sharing platform, drumming up millions of millennial views and lining millions of millennial stomachs, but gathering little traction elsewhere.

This baked feta pasta dish has had two viral lives.

grilledcheesesocial/instagram

This baked feta pasta dish has had two viral lives.

But the latest viral TikTok recipe is different. After amassing tens of millions of views on TikTok, it’s expanded its fan base to Gen X-ers and beyond; a search on that most boomer of social media platforms, Facebook, yields dozens of hits.

READ MORE:
* Woman goes viral after using Gorilla Glue spray on her hair: ‘It. Don’t. Move’
* What is the TikTok Silhouette Challenge and why should you be worried about it?
* Could you build a better TikTok?

So what is this recipe so delicious it’s bringing generations together?

Why, it’s a baked feta pasta. You might even have heard of it.

The origins of this simple recipe – it requires just four ingredients, one of which is dry pasta – appear to lie with a post from Finnish blogger Jenni Hayrinen, who posted the recipe for a dish called “uunifetapasta” just over two years ago.

Pancake cereal is huge on TikTok but little-known elsewhere.

myhealthydish/tiktok

Pancake cereal is huge on TikTok but little-known elsewhere.

According to Hayrinen, sales for feta cheese shot up by 300 per cent in Finland after she posted the recipe. The blog post, she said in September last year, had over 2.7 million views.

“Finland has 5.5 million inhabitants, to put things in perspective,” she added.

Hayrinen posted the recipe in Finnish, which limited her reach somewhat, but she credits its global spread to American food influencer MacKenzie Smith (grilledcheesesocial on Instagram and Tik Tok), who was alerted to uunifetapasta by a friend who was dating a Finnish chef.

How popular is it online?

On January 29, Smith shared the recipe on TikTok, where it was quickly picked up by other influential accounts like feelgoodfoodie, who shared it with her 900,000 followers on January 31.

Her video has been viewed 7.8 million times, and all up, posts tagged #bakedfetapasta have been played more than 48 million times on TikTok.

While those numbers might sound avocado-smashingly high to the non-TikTokkers among us, they’re actually only medium beans for viral recipes; #pancakecereal has well over a billion views.

Why is it so popular?

What’s interesting about baked feta pasta is that it’s made the leap from TikTok’s largely millennial user base all the way to Facebook’s decidedly older one.

There’s a section of the social media venn diagram that uses both Facebook and TikTok, and it’s populated with those who don’t find the idea of a pancake cereal appetising (that recipe appears to be entirely absent from Facebook, despite its TikTok domination) but who love anything that involves an abundance of cherry tomatoes and fresh basil.

Thanks to them, baked feta pasta has been picked up in the last week or so by Facebook pages like Cookist Wow, with over 19 million followers, and has found a second viral life on a second platform.

But what is it?

Like any virus, the dish has mutated as it’s spread and there are low-carb, vegan, keto, and gluten-free versions out there, but in essence little of this Finnish recipe has been lost in translation: You throw a couple of punnets of cherry tomatoes into a dish along with a couple of whole cloves of garlic and a block of feta. Drizzle the whole thing with olive oil, and bake it for half an hour or so, until the feta is brown and the tomatoes have burst. Then squeeze your garlic out of its skin, add some fresh basil and toss the whole thing with cooked pasta. Voila.

Of course, we all know that as soon as the oldies like something it immediately stops being cool, so #bakedfetapasta might be coming to the end of its run.

But look out for it on your Nana’s dinner table.

Continue Reading

Food Blogger USA

Can Biden Save Canada-U.S. Agri-Food Trade

Published

on

Although international trade has long been affected by domestic politics, former U.S. president Donald Trump dramatically increased trade irritants between the United States and Canada. This was especially challenging in the agricultural sector where political interference in international trade is more prevalent than in the non-agricultural sector.

In our recent article in the Canadian Journal of Agricultural Economics, we analyzed how Trump’s presidency affected agri-food trade between the two countries and how the situation might change under President Joe Biden.

We argue that Trump’s negative rhetoric and actions heightened trade uncertainty and undermined global trading rules, which tends to disrupt international trade. This was a major challenge for a small open economy like Canada that depends largely on the American market. In particular, the politically sensitive nature of the agri-food sector makes agricultural trade highly dependent on diplomatic ties between countries.

Canada more reliant on the U.S.

Canada’s relationship with the U.S. is important for the agri-food sector in both countries, but it’s somewhat one-sided in terms of Canadian reliance on the American market.

Canada is the top destination for American agricultural exports, accounting for 15 per cent of the country’s total agricultural exports in 2019. Conversely, the U.S. is the foremost buyer of Canadian agri-food products, accounting for 58 per cent of total Canadian agri-food exports. This isn’t surprising due to the countries’ close proximity and similar consumer tastes and values.

But the Canada-U.S. political relationship became hostile during the Trump presidency due to the former president’s erratic foreign policy decisions, tariff wars and his verbal attacks on Prime Minister Justin Trudeau. The tense political relationship created an environment of uncertainty, adversely affecting the bilateral trading relationship.

Major trade disputes between the two countries at both the World Trade Organization (WTO) and within the former North American Free Trade Agreement (NAFTA) have largely involved the agricultural sector. WTO trade disputes over softwood lumber, hard wheat and durum and the compulsory country-of-origin labelling requirements, for example, were all within the agricultural sector.

The long-standing softwood lumber dispute predates Trump, but was escalated during his presidency and could not be sorted out under NAFTA and WTO dispute settlement mechanisms. It was resolved only through political negotiations when both parties signed a memorandum of understanding.

Canada diversifying?

The graph below shows that although bilateral agri-food exports from Canada to the U.S. increased marginally from 2015 and 2019, Canadian agri-food imports from the U.S. remained flat.

Agri-food imports and exports. Author provided

The increasing number of agri-food imports to Canada from nations other than the U.S., and the flat-lining of imports from south of the border, shows the Canadian economy may be diversifying away from the U.S. and not relying solely on Americans to be the main suppliers of its food basket.

Continuing trade uncertainty with the U.S. could push Canada to pursue its market diversification agenda more aggressively. Canada has shown serious signs of market diversification through its membership in two major free-trade agreements — the Comprehensive Economic and Trade Agreement (CETA) with the European Union and the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP) with Pacific Rim countries.

 

Biden’s presidency

In his inaugural speech, Biden promised to immediately work to repair and renew relationships with U.S. allies and return America to a leadership role in the world. His first call to a foreign leader was made to Trudeau, and he assured the prime minister that “Buy American” policies weren’t aimed at Canada.

Biden is facing significant domestic political challenges, and it’s too soon to know how he’ll deal with trade irritants and address the harm done by the Trump administration. But it’s clear he’s intent on returning to multilateralism.

The American dissatisfaction with the World Trade Organization (WTO) predates Trump and runs deep in the U.S. Barack Obama’s administration also blocked appointments to the appellate body based on this dissatisfaction. However, Biden has been clear about supporting a strong multilateral trading system and isn’t expected to be obstructionist like the Trump administration, but instead will likely work with allies to address concerns with the WTO.

When it comes to trade deals, Biden has acknowledged the importance of deals like the CPTPP that Trump pulled out of on his third day in office. But he’s also promised to protect American workers.

Protectionist forces

Protectionist forces will continue to disrupt trade between the two countries, but we can expect a closer and more constructive relationship under Biden. Trade disputes won’t disappear, but the approach to them will change, and improved U.S.-Canada diplomatic relations will have a positive impact on Canada’s agri-food sector.

Canada’s prime minister and Biden are much closer in terms of ideology, policy objectives and leadership style than Trump and Trudeau were, and they share views on eliminating trade barriers instead of imposing them.

The past four years of trade tensions between the U.S. and Canada were largely politically motivated, especially Trump’s imposition of steel and aluminium tariffs in the name of national security, which Canada responded to by imposing retaliatory tariffs on a number of agri-food products from the United States.

Such unilateral decisions will probably be minimal under Biden. Bilateral trade flows between both countries are unlikely to be affected by the types of erratic trade actions favoured by Trump.

Closer political ties between the Biden administration and the Canadian prime minister means a more constructive and co-operative approach to solving challenges between the two countries in the agri-food sector. Trade disputes will undoubtedly continue, but diplomatic efforts will work to resolve these disputes. This is a positive development for the Canadian agri-food industry.

The Conversation

Sylvanus Kwaku Afesorgbor, Assistant Professor, Agri-Food Trade and Policy, University of Guelph and Eugene Beaulieu, Professor, Economics, University of Calgary

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Image: Reuters

Continue Reading

Trending